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AE

Aaron Epstein

09/13/24

@ Y Combinator

Plan to follow up on your cold emails two to four times, as one email is often not enough to get a response.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

In the early days of Clever, we would send out 10 to 50 cold emails to prospects, ensuring they were short, personalized, and actionable to increase the chances of getting a response.

MS

Michael Seibel

09/24/19

@ Y Combinator

Avoid sending multiple follow-ups in quick succession; trust that if your email is concise, investors will read it and decide whether to respond.

MS

Michael Seibel

09/24/19

@ Y Combinator

Keep your cold email to investors under 60 seconds for reading to increase the chances of a reply.

AE

Aaron Epstein

09/13/24

@ Y Combinator

When sending cold emails, do it manually at first to learn what works before trying to automate the process.

AE

Aaron Epstein

09/13/24

@ Y Combinator

To build the deepest connections and get the most responses, keep your cold emails short and easy to read.

AE

Aaron Epstein

09/13/24

@ Y Combinator

If your goal is to get one customer, you may need to send 800 emails to achieve that, depending on your conversion rates at each step of the funnel.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.

AE

Aaron Epstein

09/13/24

@ Y Combinator

When crafting cold emails, ensure strong targeting to improve conversion rates; irrelevant targeting will lead to poor results.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize, be human, be persistent, and do the work to turn cold emails into customers.