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AE

Aaron Epstein

09/13/24

@ Y Combinator

If your goal is to get one customer, you may need to send 800 emails to achieve that, depending on your conversion rates at each step of the funnel.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

AE

Aaron Epstein

09/13/24

@ Y Combinator

To map your sales funnel, start with your goal of acquiring new customers and work backwards to determine the necessary steps and conversion rates needed to achieve that goal.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Sales is a numbers game; you need to reach out to many leads to close a few customers.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

The initial sales motion for many successful startups often involves sending personalized outreach emails to potential customers.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Plan to follow up on your cold emails two to four times, as one email is often not enough to get a response.

YC

Y Combinator Cast

10/27/23

@ Y Combinator

Getting someone to your website is just the first step; the real challenge is converting them into a customer.

AE

Aaron Epstein

09/13/24

@ Y Combinator

The highest return on investment for increasing email open rates comes from better targeting; sending 100 targeted emails is more effective than sending 1,000 untargeted emails.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Track and measure your email outreach to understand conversion rates and identify areas for improvement in your funnel.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize, be human, be persistent, and do the work to turn cold emails into customers.

KH

Kevin Hale

09/07/19

@ Y Combinator

When trying to improve a conversion rate, you're aiming to increase the efficiency of moving users from one step to the next in the conversion funnel.