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Tyler Bosmeny

09/26/18

@ Y Combinator

In the early days of Clever, we would send out 10 to 50 cold emails to prospects, ensuring they were short, personalized, and actionable to increase the chances of getting a response.

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How to Sell by Tyler Bosmeny

@ Y Combinator

How to Sell by Tyler Bosmeny

09/26/18

Related Takeaways

Gustaf Alströmer

12/30/22

@ Y Combinator

The initial sales motion for many successful startups often involves sending personalized outreach emails to potential customers.

Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.

Aaron Epstein

09/13/24

@ Y Combinator

When sending cold emails, do it manually at first to learn what works before trying to automate the process.

Aaron Epstein

09/13/24

@ Y Combinator

Plan to follow up on your cold emails two to four times, as one email is often not enough to get a response.

Y Combinator Cast

08/10/23

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I got my first customer through a cold email, which turned out to be effective.

Michael Seibel

09/24/19

@ Y Combinator

Keep your cold email to investors under 60 seconds for reading to increase the chances of a reply.

Sean Mitchell

05/04/18

@ Y Combinator

In our early days, we operated a cold-calling strategy, reaching out to landlords directly to understand their needs and offer our services.

Aaron Epstein

09/13/24

@ Y Combinator

When crafting cold emails, ensure strong targeting to improve conversion rates; irrelevant targeting will lead to poor results.

Aaron Epstein

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Founders should send cold emails themselves, as recipients are more likely to take them seriously compared to emails from interns or automated systems.