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YC

Y Combinator Cast

09/20/18

@ Y Combinator

When pitching to press, define your goals and audience to tailor your story effectively.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Timing is crucial when pitching to press; ensure your news hook is relevant and avoid pitching during major news events.

WK

Wes Kao

04/06/25

@ Lenny's Podcast

When pitching an idea, connect it to the goals of the person you're pitching to, so they see how it helps them.

EJ

Erika Jensen

08/17/17

@ Y Combinator

When pitching, it's important to understand what metrics investors want to see and to practice with less critical meetings first.

KH

Kevin Hale

09/13/19

@ Y Combinator

When pitching, ensure your idea is reproducible by clearly defining the problem, the solution, and the target customer.

KM

Kat Mañalac

09/20/18

@ Y Combinator

PR, or press, involves pitching an independent third-party publication to tell your startup's story, which is external to your own channels.

MS

Michael Seibel

03/15/19

@ Y Combinator

In contrast, when pitching to investors, avoid jargon and use clear, understandable language, as they may not grasp the problem you're addressing.

AS

Aydin Senkut

04/16/25

@ EO

Understanding your audience is key to effective storytelling; knowing their backgrounds and interests can significantly enhance communication.

GR

Geoff Ralston

10/11/18

@ Y Combinator

You will pitch repeatedly, refining your story each time, and eventually, you'll meet the right investors who resonate with your vision.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

The most interesting stories for press pitches will come from you, the founders, not from PR firms.