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Atmrix

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Atmrix

About

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Offer an exclusive to your top choice reporter to increase the likelihood of them covering your story.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

KM

Kat Mañalac

09/20/18

@ Y Combinator

Use tools like Help a Reporter Out (HARO) to connect with journalists by offering your expertise on relevant topics without pitching your product directly.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

When pitching to press, define your goals and audience to tailor your story effectively.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Timing is crucial when pitching to press; ensure your news hook is relevant and avoid pitching during major news events.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Warm introductions to reporters are more effective than cold emailing; aim for personal connections to improve your response rate.

KM

Kat Mañalac

09/20/18

@ Y Combinator

When requesting a warm introduction to a journalist, draft the email for your contact to make it as easy as possible for them to help you.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Engage with journalists on Twitter, as it is an effective platform for building relationships and getting noticed.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Most media outlets no longer cover very early-stage startups, so ensure your pitch is a compelling story that warrants attention.

KM

Kat Mañalac

09/20/18

@ Y Combinator

YC founders often ask each other for introductions to journalists, making it easier to connect with the press.

KM

Kat Mañalac

09/20/18

@ Y Combinator

PR, or press, involves pitching an independent third-party publication to tell your startup's story, which is external to your own channels.