Changes in advertising platforms, like those made to iOS, can drastically affect your business. Many companies have failed due to over-reliance on paid growth strategies that become unsustainable after such changes.

Our advertising business has grown significantly, from 40 million AR in ad revenue last year to over 200 million AR this year, indicating strong market demand.

Feastables is not just a chocolate company; it feels like a YouTube channel that has figured out how to leverage distribution effectively.

I started giving away my brand deals, doubling the amount I received to give it away, which led to larger brand deals over time.

The transformation of advertising is underway, where businesses can simply state their objectives and budget, and Meta will optimize results without requiring extensive creative input from the advertisers.

Building an advertising business that respects our community's values was a priority, ensuring it harmonized with our mission.

We aim to grow the economic pie for artists by expanding revenue streams through both advertising and subscription models, ensuring that creators benefit from their work on our platform.

Paid marketing has shifted from free channels to paid channels, making it more competitive, especially for subscription services and e-commerce.

Relying solely on paid acquisition for growth is risky. If your growth depends only on ads, it may not be sustainable in the long run, especially as competition increases.