We chose to pursue advertising as a business model to keep Reddit free and open, aligning with our values and community expectations.

Building strong relationships and communities around our mission is key to our success and impact.

We realized that as a company promoting community living, we needed to foster positive relationships with cities rather than adopt a confrontational stance.

Initially, we didn't articulate our values; we focused on who we enjoyed working with. As we scaled, we realized the need to define and communicate our values clearly.

We're building a high-quality performance ad stack in-house, which is crucial for scaling our advertising business effectively.

I believe in listening to shareholders, and I was surprised by the enthusiasm for advertising, even though we haven't historically done that.

When acquiring companies, we look for alignment with our culture and mission; if a potential acquisition does not fit our values, we will not proceed, even if the service is appealing.

It's important to have a clear narrative and values that resonate with your audience to build a strong brand.

We focused on transparency and open communication in our organization to build trust and ensure everyone understood the company's direction and performance.