We decided to implement ads in a way that wouldn't degrade the user experience, ensuring that our free users still receive a quality product while generating revenue for the company.

Building an advertising business that respects our community's values was a priority, ensuring it harmonized with our mission.

Our advertising business has grown significantly, from 40 million AR in ad revenue last year to over 200 million AR this year, indicating strong market demand.

We haven't launched any advertising products yet, but I'm not completely against the idea of ads if done carefully.

We prioritize a scrappy approach to marketing, often shifting our budget based on where advertising costs are most effective, allowing us to operate efficiently across various markets.

We chose to pursue advertising as a business model to keep Reddit free and open, aligning with our values and community expectations.

We aim to run our company at a high intensity, achieving five billion page views per employee, which attracts top talent.

The transformation of advertising is underway, where businesses can simply state their objectives and budget, and Meta will optimize results without requiring extensive creative input from the advertisers.

Our revenue primarily comes from advertising and a small amount from transaction fees, as we focus on building a large user base of small businesses.