We decided to implement ads in a way that wouldn't degrade the user experience, ensuring that our free users still receive a quality product while generating revenue for the company.

I believe in listening to shareholders, and I was surprised by the enthusiasm for advertising, even though we haven't historically done that.

We have a system in place to avoid posting content that could lead to backlash, but we also embrace a level of risk in our marketing, understanding that some content may not resonate with everyone.

Don't start online marketing until you have paying customers; many founders make the mistake of investing in ads too early.

We're building a high-quality performance ad stack in-house, which is crucial for scaling our advertising business effectively.

It's acceptable to offer a free product if there's a structured plan to monetize it later, such as through freemium or ad-supported models.

The early days of Google involved a lot of experimentation with advertising strategies, including self-service ads, which were initially a prototype.

In the current podcasting market, ad-supported sponsorship is a way forward, but the ecosystem isn't ready for subscription content yet.

Spending money on ads at an early stage can be tempting, but it often leads to outsourcing customer understanding instead of building direct relationships with them.