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Atmrix

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Videos Channels Figures

Atmrix

About

JG

Jonathan Gill

05/15/19

@ Y Combinator

In the current podcasting market, ad-supported sponsorship is a way forward, but the ecosystem isn't ready for subscription content yet.

Video

YC

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

@ Y Combinator

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

05/15/19

Related Takeaways

CB

Chris Best

05/15/19

@ Y Combinator

The podcast market that can be supported by advertising is small compared to the audio market that could thrive with effective payment mechanisms.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

Private feeds in podcasting are not very common, and many creators struggle with monetization mechanisms beyond traditional advertising.

CB

Chris Best

05/15/19

@ Y Combinator

In China, the podcasting ecosystem is much larger, with people accustomed to paying for audio content, especially educational material.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

There's a philosophical debate about whether podcasts should be made for advertisers or for the audience's interests. If you make what people want, everything else falls into place.

AH

Andrew Huberman

05/28/25

@ Theo Von

Podcasting has become a significant part of the media landscape, evolving from a niche community to a mainstream platform.

RH

Ryan Hoover

10/05/17

@ Y Combinator

Podcasts didn't fit into Product Hunt's content ecosystem, so we decided to focus on product discovery instead, even though there's potential in podcast discovery.

NM

Neal Mohan

05/24/25

@ Nikhil Kamath

The success of podcasts on YouTube has been a long time coming, with significant investments in the format leading to its recent popularity.

JG

Jonathan Gill

05/15/19

@ Y Combinator

The quality of the audience is more important than the size when it comes to advertising in podcasts; niche audiences can be more valuable.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

Maintaining control over monetization, whether through sponsorship or subscriptions, is crucial for creators to strengthen their brand and independence.