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Videos Channels Figures

Atmrix

About

Tools

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Videos Channels Figures

Atmrix

About

JG

Jonathan Gill

05/15/19

@ Y Combinator

The quality of the audience is more important than the size when it comes to advertising in podcasts; niche audiences can be more valuable.

Video

YC

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

@ Y Combinator

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

05/15/19

Related Takeaways

YC

Y Combinator Cast

05/15/19

@ Y Combinator

There's a philosophical debate about whether podcasts should be made for advertisers or for the audience's interests. If you make what people want, everything else falls into place.

CB

Chris Best

05/15/19

@ Y Combinator

The podcast market that can be supported by advertising is small compared to the audio market that could thrive with effective payment mechanisms.

CB

Chris Best

05/15/19

@ Y Combinator

It's crucial to maintain high-quality content in your podcasts and newsletters, as dropping quality will lead to audience disengagement.

M

MrBeast

01/12/23

@ Lex Fridman

The quality of the ad read is more important than factors like timing and placement.

LF

Lex Fridman Cast

04/09/25

@ Lex Fridman

The relationship between a podcast host and their audience is unique, as listeners often feel a personal connection, which can lead to a deeper understanding of the host's character.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

To grow their audience, newsletter writers and podcasters should focus on creating quality content that is easy to share and discover.

LF

Lex Fridman Cast

04/09/25

@ Lex Fridman

In the age of podcasts, listeners can develop a relationship with hosts through hours of content, creating a sense of familiarity that traditional media does not provide.

SG

Seth Godin

02/13/24

@ Brand Master Academy

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

CB

Chris Best

05/15/19

@ Y Combinator

Podcasts serve as a powerful storytelling medium, and it's essential to have a compelling story that resonates with the audience.