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Atmrix

About

CB

Chris Best

05/15/19

@ Y Combinator

The podcast market that can be supported by advertising is small compared to the audio market that could thrive with effective payment mechanisms.

Video

YC

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

@ Y Combinator

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

05/15/19

Related Takeaways

JG

Jonathan Gill

05/15/19

@ Y Combinator

In the current podcasting market, ad-supported sponsorship is a way forward, but the ecosystem isn't ready for subscription content yet.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

Private feeds in podcasting are not very common, and many creators struggle with monetization mechanisms beyond traditional advertising.

JG

Jonathan Gill

05/15/19

@ Y Combinator

The quality of the audience is more important than the size when it comes to advertising in podcasts; niche audiences can be more valuable.

CB

Chris Best

05/15/19

@ Y Combinator

In China, the podcasting ecosystem is much larger, with people accustomed to paying for audio content, especially educational material.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

There's a philosophical debate about whether podcasts should be made for advertisers or for the audience's interests. If you make what people want, everything else falls into place.

CB

Chris Best

05/15/19

@ Y Combinator

Podcasts can effectively generate ROI and CAC for startups, especially when they include direct response mechanisms like offer codes to track effectiveness.

AH

Andrew Huberman

05/28/25

@ Theo Von

Podcasting has become a significant part of the media landscape, evolving from a niche community to a mainstream platform.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

YouTube is centralized and controlled by Google, while podcasting remains largely decentralized, allowing independent creators to maintain control over monetization.

RH

Ryan Hoover

10/05/17

@ Y Combinator

Podcasts didn't fit into Product Hunt's content ecosystem, so we decided to focus on product discovery instead, even though there's potential in podcast discovery.