Maintaining control over monetization, whether through sponsorship or subscriptions, is crucial for creators to strengthen their brand and independence.

YouTube's role is to provide the best platform for creators, allowing them to connect with their audiences without curating content directly.

YouTube is fundamentally about watching, sharing, and creating video content, and it aims to maintain its position as the world's oldest and largest creator economy.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

Spotify's strategy of controlling consumer attention can lead to a homogenization of podcast content, similar to trends seen on YouTube.

YouTube is primarily a home for creators, where the focus should be on the act of creation and sharing ideas authentically, rather than just using it as a means to sell products.

YouTube is likely to keep growing because it's owned by Google, while Twitter's future is uncertain and could change rapidly.

Private feeds in podcasting are not very common, and many creators struggle with monetization mechanisms beyond traditional advertising.

You can treat product and content in the same way, but centralization can push creators off platforms that don't align with them.