When we faced backlash for a controversial comment on social media, we learned the importance of being cautious with sensitive topics and the potential consequences of our messaging.

We found that with social media marketing, it's okay if not everyone understands the content, as long as it resonates with the target audience. This approach has worked well for us, especially on platforms like TikTok.

We prioritize understanding our audience's needs over our own assumptions, which helps us create content that genuinely resonates with them.

We need to own our decisions in content moderation and not defer too much to external pressures, as we are responsible for the systems we build and their impacts.

We love to take risks and are not afraid to make bold moves, even when success brings concerns about breaking what we've built.

We made mistakes in defining our content policy, but enforcing it ultimately improved the platform and set us on a path to recovery.

We haven't launched any advertising products yet, but I'm not completely against the idea of ads if done carefully.

We prioritize a scrappy approach to marketing, often shifting our budget based on where advertising costs are most effective, allowing us to operate efficiently across various markets.

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.