Psychological value is crucial in marketing; it can create a more enjoyable experience for consumers, which is often more effective than focusing solely on technological improvements.

Understanding human psychology and appealing to emotions is key to effective marketing, rather than relying solely on intellect.

Advertising often works through costly signaling, where the investment in marketing reflects confidence in a product's long-term appeal.

People buy experiences, not just goods. To consumers, price is a feeling, not just a number. This distinction is crucial for marketers to understand.

In marketing, creating a narrative around a product can enhance its perceived value, as demonstrated by the difference between cheap strawberries and pick-your-own strawberries, where the latter feels more valuable due to the effort involved.

Rationality is often overvalued compared to other human faculties like intuition and creativity, which can be more effective in many situations.

In a world where performance matters more than brand attachment, consumers will prioritize product experience and value over brand loyalty.

Emphasizing potential loss in marketing is more effective than focusing solely on gains; people are more motivated to avoid losses than to achieve gains.

Creating perceived value is essential; it can be achieved through storytelling and psychological mechanisms, which can make products feel more valuable and enjoyable to consumers.