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RS

Rory Sutherland

01/23/24

@ Chris Williamson

Advertising often works through costly signaling, where the investment in marketing reflects confidence in a product's long-term appeal.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Signaling value is important; people often buy expensive items to convey a certain image or status to their peers.

YC

Y Combinator Cast

07/08/22

@ Y Combinator

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The psychological aspect of marketing often outweighs the rational; for example, consumers may trust a more expensive product over a cheaper one, even if the cheaper product is of equal quality.

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

In advertising, leveraging celebrity endorsements can create a sense of trust and confidence in consumers, influencing their purchasing decisions even for unfamiliar products.

BF

Brad Flora

07/08/22

@ Y Combinator

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry often operates on hunches rather than strict scientific methods, allowing for creative problem-solving.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The best advertising often involves a deep understanding of the audience, allowing for messages that resonate on a personal level.

YC

Y Combinator Cast

02/13/25

@ Y Combinator

Spending money on ads at an early stage can be tempting, but it often leads to outsourcing customer understanding instead of building direct relationships with them.

EG

Elad Gil

03/09/18

@ Y Combinator

A great sign of a market is when customers are willing to pay a premium for your product, indicating product-market fit and genuine demand.