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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Signaling value is important; people often buy expensive items to convey a certain image or status to their peers.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The way people signal their status can vary; some do it through appearance, while others use stories or experiences to convey their worth.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

Advertising often works through costly signaling, where the investment in marketing reflects confidence in a product's long-term appeal.

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

The display of wealth and status in humans can be seen as a modern form of signaling vigor and dominance, similar to behaviors observed in primates.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The concept of quiet luxury involves purchasing high-end items that appear understated, allowing individuals to signal their wealth discreetly.

DS

David Senra

12/17/24

@ Chris Williamson

Actions express priorities; what you do reveals what you truly value, not just what you say is important.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Creating perceived value is essential; it can be achieved through storytelling and psychological mechanisms, which can make products feel more valuable and enjoyable to consumers.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The perception of value can be significantly influenced by how a product is presented, as seen in the case of IKEA, where the effort of assembling furniture increases its perceived worth.

EG

Elad Gil

03/09/18

@ Y Combinator

A great sign of a market is when customers are willing to pay a premium for your product, indicating product-market fit and genuine demand.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The narrative behind a product can elevate its status, making it feel more like art than just clothing, which is crucial for engaging customers and creating a connection.