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RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

People buy experiences, not just goods. To consumers, price is a feeling, not just a number. This distinction is crucial for marketers to understand.

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EC

Rory Sutherland – How human behaviour regularly defies logic and supporting data

@ EPIC Conjoint

Rory Sutherland – How human behaviour regularly defies logic and supporting data

04/10/25

Related Takeaways

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Simon Sinek

05/26/25

@ The Diary Of A CEO

In the end, we are not just buying products; we are buying the stories and experiences behind them, which adds to their value.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The psychological aspect of marketing often outweighs the rational; for example, consumers may trust a more expensive product over a cheaper one, even if the cheaper product is of equal quality.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Psychological value is crucial in marketing; it can create a more enjoyable experience for consumers, which is often more effective than focusing solely on technological improvements.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Creating perceived value is essential; it can be achieved through storytelling and psychological mechanisms, which can make products feel more valuable and enjoyable to consumers.

AB

Andrew Bosworth

04/24/25

@ a16z

In a world where performance matters more than brand attachment, consumers will prioritize product experience and value over brand loyalty.

DT

Des Traynor

12/13/17

@ Y Combinator

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

CS

Chara Smith

05/09/25

@ EO

A good brand is something that people want to incorporate into their lives, not just a transactional relationship.

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Krithika Shankarraman

05/25/25

@ Lenny's Podcast

The experience customers have with your brand encompasses not just marketing materials but also product interactions and customer support. Every touchpoint contributes to the overall brand experience.

HM

Hiroshi Mikitani

10/25/13

@ Y Combinator

We differentiate ourselves by facilitating communication between merchants and consumers, believing that the buying experience should be enjoyable and engaging, not just about price and efficiency.