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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Emphasizing potential loss in marketing is more effective than focusing solely on gains; people are more motivated to avoid losses than to achieve gains.

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Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Dr. Michael Platt

02/17/25

@ Andrew Huberman

When making choices, people often pay more attention to potential losses than to potential gains, which can lead to loss aversion and impact their decision-making.

Dr. Michael Platt

02/17/25

@ Andrew Huberman

The phenomenon of loss aversion suggests that people feel the pain of losing more acutely than the pleasure of winning, which can skew their decision-making processes.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively market, brands should communicate the negative consequences customers might face if they do not engage with their products or services.

Shreyas Doshi

08/25/22

@ Lenny's Podcast

In high leverage roles, focus on minimizing opportunity cost rather than just achieving positive ROI, as this leads to better long-term outcomes.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that fail to warn customers about potential negative outcomes miss the opportunity to engage them effectively.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Every human being is trying to avoid a tragic ending. Brands must show customers the cost of not doing business with them, highlighting what's at stake in their story.

Seth Godin

02/13/24

@ Brand Master Academy

Creating tension in your marketing is essential; it compels customers to act by making them feel they will miss out if they don't engage with your offering.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The psychological aspect of marketing often outweighs the rational; for example, consumers may trust a more expensive product over a cheaper one, even if the cheaper product is of equal quality.