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Atmrix

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Atmrix

About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that fail to warn customers about potential negative outcomes miss the opportunity to engage them effectively.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively market, brands should communicate the negative consequences customers might face if they do not engage with their products or services.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Every human being is trying to avoid a tragic ending. Brands must show customers the cost of not doing business with them, highlighting what's at stake in their story.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Emphasizing potential loss in marketing is more effective than focusing solely on gains; people are more motivated to avoid losses than to achieve gains.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Most brands wouldn't be missed if they disappeared, indicating that many fail to create a meaningful connection with their audience.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.

MS

Michael Seibel

09/06/18

@ Y Combinator

Identify bad customers who exploit your product without providing value; these customers can mislead you and waste your resources.

YC

Y Combinator Cast

07/13/24

@ Y Combinator

It's crucial for Founders to understand that most people do not remember product launches, and initial failures do not define a product's future success.