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SG

Seth Godin

02/13/24

@ Brand Master Academy

Most brands wouldn't be missed if they disappeared, indicating that many fail to create a meaningful connection with their audience.

Video

BM

Branding & Marketing In The Age Of AI with Seth Godin

@ Brand Master Academy

Branding & Marketing In The Age Of AI with Seth Godin

02/13/24

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

a

a16z Cast

04/29/25

@ a16z

The concept of corporate brands is becoming obsolete in the new media environment, as people increasingly relate to individuals rather than faceless corporations.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that fail to warn customers about potential negative outcomes miss the opportunity to engage them effectively.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

YC

Y Combinator Cast

03/09/21

@ Y Combinator

Many women forget to build their own brand, which is crucial as it provides conviction, voice, and representation for their ideas and products.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

AB

Andrew Bosworth

04/24/25

@ a16z

In a world where performance matters more than brand attachment, consumers will prioritize product experience and value over brand loyalty.