The shift from corporate brands to individual voices reflects a broader change in how people engage with information and authority in today's society.

The evolution of media has led to a shift where personal relationships and influencer marketing are becoming more significant than traditional corporate branding.

Corporate branding emerged as a response to the limited media landscape of the 1940s to 1980s, where companies had to condense their identity into a single word and image to capture consumer attention.

Most brands wouldn't be missed if they disappeared, indicating that many fail to create a meaningful connection with their audience.

The rise of decentralized media allows for more authentic communication, where individuals can connect with audiences based on personality rather than corporate branding.

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

The shrinking of corporate media and the rise of independent platforms is changing how audiences engage with information and leaders.

In a world where performance matters more than brand attachment, consumers will prioritize product experience and value over brand loyalty.

The world is moving towards independent brands and individuals, and I believe we are all meant to work for ourselves rather than follow hierarchies or traditional 9-to-5 jobs.