The concept of corporate brands is becoming obsolete in the new media environment, as people increasingly relate to individuals rather than faceless corporations.

The shrinking of corporate media and the rise of independent platforms is changing how audiences engage with information and leaders.

The evolution of media has led to a shift where personal relationships and influencer marketing are becoming more significant than traditional corporate branding.

The rise of decentralized media allows for more authentic communication, where individuals can connect with audiences based on personality rather than corporate branding.

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

Corporate branding emerged as a response to the limited media landscape of the 1940s to 1980s, where companies had to condense their identity into a single word and image to capture consumer attention.

We have to think digital now, as consumers are different and the way we build brands has changed from traditional advertising to digital engagement.

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.

The media environment has transitioned from top-down control to a decentralized model, reminiscent of the American Revolution's media landscape, where multiple voices and perspectives thrived.