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About

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.

Video

NK

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

@ Nikhil Kamath

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

05/07/23

Related Takeaways

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The integration of social media and e-commerce is creating new opportunities for brands to connect with consumers and drive sales through targeted marketing strategies.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The point of sale is shifting; consumers are influenced by content they see online, making it crucial for brands to engage with their audience through digital platforms.

LE

Larry Ellison

02/27/19

@ Ray Captain

Modern marketing has shifted from traditional surveys to analyzing data streams from social media, allowing companies to understand consumer behavior more effectively.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Social media platforms monetize user data by analyzing behavioral patterns and preferences to target advertisements effectively.

MA

Marc Andreessen

06/11/25

@ Uncapped with Jack Altman

Social media acts like an X-ray machine, revealing truths that were previously hidden, and this transparency can lead to a significant shift in public perception.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The rise of influencer marketing in e-commerce is reshaping how brands connect with consumers and drive sales.

a

a16z Cast

04/29/25

@ a16z

The evolution of media has led to a shift where personal relationships and influencer marketing are becoming more significant than traditional corporate branding.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Community-based brand building is becoming increasingly important, as trust within a community can drive brand loyalty and influence purchasing decisions.