Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Community-based brand building is becoming increasingly important, as trust within a community can drive brand loyalty and influence purchasing decisions.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Content creation is essential for building a community around a brand, as it fosters culture and influences consumer behavior.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

JC

Julien Codorniou

06/24/25

@ Stripe

Building a strong brand and community is crucial for creating a competitive advantage in the software industry.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

RB

Rich Barton

04/18/25

@ Tim Ferriss

Building a strong brand that customers know and love is crucial; it allows you to source most of your traffic directly, reducing dependency on platforms like Google.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Authenticity in branding should not be an excuse for poor behavior; instead, integrity and consistency are what truly matter in building trust with your audience.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

There's a significant opportunity in creating brands for specific communities, such as gamers or pet owners, who have unique needs and preferences.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.