VA

Vidit Aatrey

05/07/23

@ Nikhil Kamath

I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The integration of ONDC (Open Network for Digital Commerce) aims to democratize e-commerce by allowing small businesses to sell their products across multiple platforms seamlessly.

KB

Kishore Biyani

05/07/23

@ Nikhil Kamath

I was born in Bombay and studied commerce, where I developed an interest in marketing and advertising, eventually starting my own fabric business.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of consumer brands in India will depend on creating value addition in the economy rather than just selling commodities.

KB

Kishore Biyani

05/07/23

@ Nikhil Kamath

We have to think digital now, as consumers are different and the way we build brands has changed from traditional advertising to digital engagement.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The influencer landscape is evolving, with micro-influencers becoming more relevant as they connect better with specific audiences and brand philosophies.

VA

Vidit Aatrey

05/07/23

@ Nikhil Kamath

We have seen that localizing our marketing efforts, such as using regional celebrities, has proven to be much more effective than a single national campaign.

KB

Kishore Biyani

05/07/23

@ Nikhil Kamath

India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

KB

Kishore Biyani

05/07/23

@ Nikhil Kamath

India's GDP has grown significantly over the years, and the consumption class is expected to expand, driving economic growth.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The wedding economy in India is massive, with an average spend of 7 lakh rupees per family, but there isn't a dominant player in the market.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The creative economy is a significant area where India can excel, especially with the rise of generative AI in retail and grocery businesses.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

A product sells when it meets the daily needs or wants of customers, and it can also fulfill their vanity or ego, especially for high-value items.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The changing landscape of storytelling, especially with the rise of long-form content during the pandemic, has transformed consumer preferences in entertainment.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The consumption patterns of different generations are changing, with younger consumers increasingly seeking products that reflect their aspirations rather than just their needs.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of e-commerce in India will be shaped by the ability to fulfill consumer aspirations affordably, as more people seek to emulate influencers and celebrities.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The rise of influencer marketing in e-commerce is reshaping how brands connect with consumers and drive sales.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The e-commerce landscape in India is rapidly evolving, with a growing number of small businesses looking to establish an online presence, especially post-pandemic.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The valuation of Meesho is around $5 billion, with significant growth in the number of users and orders processed on the platform.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of selling online will increasingly rely on personalization and localization, allowing brands to cater to niche markets effectively.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

To succeed in e-commerce, businesses must focus on understanding consumer behavior and preferences, leveraging technology for better customer engagement.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

E-commerce platforms are becoming essential for D2C brands, enabling them to reach larger audiences and fulfill consumer demands more efficiently.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The integration of social media and e-commerce is creating new opportunities for brands to connect with consumers and drive sales through targeted marketing strategies.

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

Takeaways