Our marketing strategy has successfully replicated across multiple countries, with TikTok and YouTube accounts in places like Germany, Japan, and Brazil, all using the same effective formula.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

To reach college students effectively, local marketing strategies like hiring street teams and chalking sidewalks were used, but these methods may not scale well today.

Instead of creating separate websites for different countries, it's now more effective to add translated content to your existing site, as this can improve SEO and user experience for international visitors. Users trust local content more, especially in the UK, as they often prefer results that are relevant to their location.

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

I believe in investing in fewer people for marketing rather than trying to reach everyone; this focused approach can yield better results.

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

Internationalization is important; translating your product can significantly improve user experience and conversion rates in different markets.

Having an engineer manage marketing efforts can be more effective than hiring traditional marketing executives, as they can leverage their technical skills to optimize campaigns.