We found that with social media marketing, it's okay if not everyone understands the content, as long as it resonates with the target audience. This approach has worked well for us, especially on platforms like TikTok.

TikTok's success stems from its powerful creator tools, sophisticated content algorithms, and a strong commerce-based monetization engine that drives significant sales in markets like China.

We have seen that localizing our marketing efforts, such as using regional celebrities, has proven to be much more effective than a single national campaign.

The viral videos created using our templates serve as the best marketing strategy to attract more brands.

We've started to innovate on TikTok by creating original concepts that differ from our YouTube content, ensuring we don't just repost our longer videos.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

The current trend is to embrace re-uploading content on platforms like TikTok, as it can drive more views and engagement for creators.

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

Transitioning from YouTube to TikTok involves understanding a fundamentally different algorithm and content style, focusing on short, engaging videos.