Many successful companies focus on one or two marketing channels rather than trying to utilize all available options.

We focused on one approach rather than spreading our resources too thin, which is a key takeaway for startups.

When starting something new, especially in an established category like email, it's crucial to focus on a specific user base rather than trying to please everyone. I believe that creating a product with deep appeal to a small group of people is more effective than trying to attract a broad audience from the start.

I encourage founders to reduce their media consumption, especially regarding fundraising, and to concentrate more on building and creating their products.

I believe in starting with a small team to maintain focus and quality in product development.

I believe in pouring resources into connecting people, even if it's not profitable in the short term.

I believe in the power of small teams; they can execute projects more effectively without the dilution of culture that comes with rapid team growth.

We prioritize a scrappy approach to marketing, often shifting our budget based on where advertising costs are most effective, allowing us to operate efficiently across various markets.

Nine times out of ten, I talk startups out of doing things they want to try because most growth gains come from one channel or a handful of tactics, and early teams often have diminishing returns on their ideas.