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Atmrix

About

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

Video

NK

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

@ Nikhil Kamath

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

05/07/23

Related Takeaways

BH

Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The point of sale is shifting; consumers are influenced by content they see online, making it crucial for brands to engage with their audience through digital platforms.

BH

Brian Halligan

05/08/19

@ Y Combinator

The way people buy products is changing; they prefer a seamless customer experience without waiting for sales representatives, which is becoming crucial in both B2B and B2C markets.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

To succeed in e-commerce, businesses must focus on understanding consumer behavior and preferences, leveraging technology for better customer engagement.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of selling online will increasingly rely on personalization and localization, allowing brands to cater to niche markets effectively.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The rise of influencer marketing in e-commerce is reshaping how brands connect with consumers and drive sales.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The integration of social media and e-commerce is creating new opportunities for brands to connect with consumers and drive sales through targeted marketing strategies.

HM

Hiroshi Mikitani

10/25/13

@ Y Combinator

The future of e-commerce will see a shift towards digital products, with logistics becoming increasingly important due to innovations in automation and robotics.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

E-commerce platforms are becoming essential for D2C brands, enabling them to reach larger audiences and fulfill consumer demands more efficiently.