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Atmrix

About

KB

Kishore Biyani

05/07/23

@ Nikhil Kamath

We have to think digital now, as consumers are different and the way we build brands has changed from traditional advertising to digital engagement.

Video

NK

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

@ Nikhil Kamath

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

05/07/23

Related Takeaways

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Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The point of sale is shifting; consumers are influenced by content they see online, making it crucial for brands to engage with their audience through digital platforms.

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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To build a brand, it's essential to recognize and adapt to changing consumer trends and preferences in the market.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

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Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

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Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

MA

Marc Andreessen

04/29/25

@ a16z

The shift from corporate brands to individual voices reflects a broader change in how people engage with information and authority in today's society.

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Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.

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Geoff Ralston

12/15/20

@ Y Combinator

The pandemic has fundamentally changed the landscape of digital interaction, leading to long-lasting shifts in how businesses operate online.