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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The point of sale is shifting; consumers are influenced by content they see online, making it crucial for brands to engage with their audience through digital platforms.

Video

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

Kishore Biyani

05/07/23

@ Nikhil Kamath

We have to think digital now, as consumers are different and the way we build brands has changed from traditional advertising to digital engagement.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The integration of social media and e-commerce is creating new opportunities for brands to connect with consumers and drive sales through targeted marketing strategies.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The rise of influencer marketing in e-commerce is reshaping how brands connect with consumers and drive sales.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

E-commerce platforms are becoming essential for D2C brands, enabling them to reach larger audiences and fulfill consumer demands more efficiently.

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.