In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.

The future of e-commerce in India will be shaped by the ability to fulfill consumer aspirations affordably, as more people seek to emulate influencers and celebrities.

The pace of innovation in startups remains strong, with many companies applying successful models from one geography to another, such as adapting the Shopify model to India.

The pandemic has fundamentally changed the landscape of digital interaction, leading to long-lasting shifts in how businesses operate online.

I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.

E-commerce platforms are becoming essential for D2C brands, enabling them to reach larger audiences and fulfill consumer demands more efficiently.

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

In India, after the introduction of UPI, there has been a surge of new companies and innovations that were previously hindered by bureaucratic red tape.

During the late 1990s and early 2000s, there were many ups and downs for e-commerce companies, but by 2005 and 2006, many were starting to recover.