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Vidit Aatrey

05/22/19

@ Y Combinator

In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.

Video

Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung

@ Y Combinator

Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung

05/22/19

Related Takeaways

Vidit Aatrey

05/22/19

@ Y Combinator

Meesho allows anyone in India to start and grow a social store on platforms like WhatsApp, Facebook, and Instagram, enabling them to sell products without needing upfront capital.

Vidit Aatrey

05/07/23

@ Nikhil Kamath

I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.

Vidit Aatrey

05/22/19

@ Y Combinator

The average user of Meesho is typically a woman from tier 2 or tier 3 cities, often with no prior business experience, who aspires to start her own venture without needing initial investment.

Vidit Aatrey

05/22/19

@ Y Combinator

Over the last three years, Meesho has attracted nearly half a million monthly active social store owners who sell across various categories, including fashion, lifestyle, food, and cosmetics.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The e-commerce landscape in India is rapidly evolving, with a growing number of small businesses looking to establish an online presence, especially post-pandemic.

Vidit Aatrey

05/22/19

@ Y Combinator

The introduction of Reliance Jio drastically reduced data costs in India, allowing hundreds of millions of people to come online for the first time, which has significantly contributed to Meesho's growth.

Vidit Aatrey

05/22/19

@ Y Combinator

If Meesho didn't happen, I would focus on building products for tier 2 and tier 3 audiences in India.

Vidit Aatrey

05/22/19

@ Y Combinator

Meesho leverages community trust by enabling local entrepreneurs to sell unbranded products, which helps overcome consumer skepticism about quality and reliability.

Vidit Aatrey

05/22/19

@ Y Combinator

We realized that many women in Gujarat were successfully running boutiques on WhatsApp, which inspired us to build a platform that empowers anyone in India to start their own shop.