Meesho's growth strategy includes continuously solving complex problems and expanding the range of products available to resellers, which has led to increased income for users.

Meesho allows anyone in India to start and grow a social store on platforms like WhatsApp, Facebook, and Instagram, enabling them to sell products without needing upfront capital.

Over the last three years, Meesho has attracted nearly half a million monthly active social store owners who sell across various categories, including fashion, lifestyle, food, and cosmetics.

I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.

In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.

The average user of Meesho is typically a woman from tier 2 or tier 3 cities, often with no prior business experience, who aspires to start her own venture without needing initial investment.

To maintain quality while scaling, Meesho focuses on understanding customer feedback and addressing product issues rather than simply increasing customer support capacity.

In 100 years, I hope Meesho remains user-focused and continues to build scalable products that impact lives in unimaginable ways.

If Facebook or Amazon were to enter the reselling space, they might struggle to replicate the unique community-driven model that Meesho has established, as they can't cater to every niche market effectively.