Tools
Search
Import
Library
Explore
Videos
Channels
Figures
Atmrix
About
Tools
Search
Import
Library
Explore
Videos
Channels
Figures
Atmrix
About
Go Back
VA
Vidit Aatrey
05/22/19
@ Y Combinator
The average user of Meesho is typically a woman from tier 2 or tier 3 cities, often with no prior business experience, who aspires to start her own venture without needing initial investment.
Video
YC
Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung
@ Y Combinator
05/22/19
Related Takeaways
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Many women using Meesho are housewives seeking not only financial independence but also a professional identity, which empowers them within their communities.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho allows anyone in India to start and grow a social store on platforms like WhatsApp, Facebook, and Instagram, enabling them to sell products without needing upfront capital.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
If Meesho didn't happen, I would focus on building products for tier 2 and tier 3 audiences in India.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho's growth strategy includes continuously solving complex problems and expanding the range of products available to resellers, which has led to increased income for users.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Over the last three years, Meesho has attracted nearly half a million monthly active social store owners who sell across various categories, including fashion, lifestyle, food, and cosmetics.
VA
Vidit Aatrey
05/07/23
@ Nikhil Kamath
I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho leverages community trust by enabling local entrepreneurs to sell unbranded products, which helps overcome consumer skepticism about quality and reliability.
NK
Nikhil Kamath Cast
05/07/23
@ Nikhil Kamath
The valuation of Meesho is around $5 billion, with significant growth in the number of users and orders processed on the platform.