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VA
Vidit Aatrey
05/22/19
@ Y Combinator
If Meesho didn't happen, I would focus on building products for tier 2 and tier 3 audiences in India.
Video
YC
Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung
@ Y Combinator
05/22/19
Related Takeaways
VA
Vidit Aatrey
05/07/23
@ Nikhil Kamath
I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
In 100 years, I hope Meesho remains user-focused and continues to build scalable products that impact lives in unimaginable ways.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
The average user of Meesho is typically a woman from tier 2 or tier 3 cities, often with no prior business experience, who aspires to start her own venture without needing initial investment.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho allows anyone in India to start and grow a social store on platforms like WhatsApp, Facebook, and Instagram, enabling them to sell products without needing upfront capital.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho's growth strategy includes continuously solving complex problems and expanding the range of products available to resellers, which has led to increased income for users.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
If Facebook or Amazon were to enter the reselling space, they might struggle to replicate the unique community-driven model that Meesho has established, as they can't cater to every niche market effectively.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Founders should focus on solving big problems in India, such as housing, education, and healthcare for tier 2 and tier 3 users.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho leverages community trust by enabling local entrepreneurs to sell unbranded products, which helps overcome consumer skepticism about quality and reliability.