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VA
Vidit Aatrey
05/07/23
@ Nikhil Kamath
I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.
Video
NK
Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
@ Nikhil Kamath
05/07/23
Related Takeaways
VA
Vidit Aatrey
05/22/19
@ Y Combinator
In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
If Meesho didn't happen, I would focus on building products for tier 2 and tier 3 audiences in India.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho allows anyone in India to start and grow a social store on platforms like WhatsApp, Facebook, and Instagram, enabling them to sell products without needing upfront capital.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Over the last three years, Meesho has attracted nearly half a million monthly active social store owners who sell across various categories, including fashion, lifestyle, food, and cosmetics.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho's growth strategy includes continuously solving complex problems and expanding the range of products available to resellers, which has led to increased income for users.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Meesho leverages community trust by enabling local entrepreneurs to sell unbranded products, which helps overcome consumer skepticism about quality and reliability.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
In 100 years, I hope Meesho remains user-focused and continues to build scalable products that impact lives in unimaginable ways.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
The average user of Meesho is typically a woman from tier 2 or tier 3 cities, often with no prior business experience, who aspires to start her own venture without needing initial investment.
VA
Vidit Aatrey
05/22/19
@ Y Combinator
Starting Meesho with my co-founder was my best decision, as it allowed us to navigate the ups and downs of building a startup together.