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Atmrix

About

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of consumer brands in India will depend on creating value addition in the economy rather than just selling commodities.

Video

NK

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

@ Nikhil Kamath

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

05/07/23

Related Takeaways

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of e-commerce in India will be shaped by the ability to fulfill consumer aspirations affordably, as more people seek to emulate influencers and celebrities.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The creative economy is a significant area where India can excel, especially with the rise of generative AI in retail and grocery businesses.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The Indian market is still largely unbranded, especially in fashion, beauty, and home decor, which presents a significant opportunity for new brands.

KB

Kishore Biyani

10/07/23

@ Nikhil Kamath

Value-added consumption is primarily seen in a smaller segment of the population, which is crucial for brand growth.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

AB

Andrew Bosworth

04/24/25

@ a16z

In a world where performance matters more than brand attachment, consumers will prioritize product experience and value over brand loyalty.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively engage customers, brands must position their products as solutions to both external and internal problems, enhancing the perceived value of those products.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

In a cluttered market, brands can either aspire to be better or educate consumers about their product's efficacy to stand out.

KB

Kishore Biyani

10/07/23

@ Nikhil Kamath

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.