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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively engage customers, brands must position their products as solutions to both external and internal problems, enhancing the perceived value of those products.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

People's internal desire to resolve frustrations is a greater motivator than the desire to solve external problems, which is a critical mistake brands make by assuming customers only want to address external issues.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands can offer a sense of completeness by addressing customers' needs for external help, reducing anxiety and providing satisfaction through their products.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

James Dyson

04/04/23

@ ainslie + ainslie Performance People

To create successful products, they must be better than previous versions, excite consumers, and align with their values, focusing on ecological and efficient solutions.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.

Michael Skok

04/01/23

@ Harvard Innovation Labs

A compelling value proposition must address a critical problem that users face, ensuring that the gain from your product outweighs the pain of adopting it.