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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

People's internal desire to resolve frustrations is a greater motivator than the desire to solve external problems, which is a critical mistake brands make by assuming customers only want to address external issues.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively engage customers, brands must position their products as solutions to both external and internal problems, enhancing the perceived value of those products.

Donald Miller

06/13/21

@ Zack Scriven Media

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The greatest motivation for customers is the desire to transform into better versions of themselves, which brands can help facilitate.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands can offer a sense of completeness by addressing customers' needs for external help, reducing anxiety and providing satisfaction through their products.

Mike Smith

05/09/25

@ EO

The biggest mistake in branding is thinking that what you want people to do is what you should write; instead, you need to make them want it.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

Michael Seibel

11/30/21

@ Y Combinator

Many founders mistakenly prioritize investors over customers, thinking they need to please investors to succeed, but the focus should be on solving customer problems instead.