The future of consumer brands in India will depend on creating value addition in the economy rather than just selling commodities.

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

In B2B, many consumer growth tactics are now being adopted, but B2B companies often have higher lifetime value, allowing for more creative online marketing strategies.

Paid growth involves spending money to acquire users. It's important to ensure that the lifetime value of a customer exceeds the cost of acquiring them, or else the growth strategy may not be sustainable.

The trend of premiumization is evident as consumers are willing to spend more on quality products, especially among the younger generation.

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

Great consumer companies that achieve significant scale typically optimize their viral loops and network effects to ensure the majority of their growth comes from organic channels.

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

The number one thing for consumer brands is to achieve a retention rate of 20 or above, which is the bare minimum to build a successful consumer brand.