Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

KB

Kishore Biyani

10/07/23

@ Nikhil Kamath

The trend of premiumization is evident as consumers are willing to spend more on quality products, especially among the younger generation.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The consumption patterns of different generations are changing, with younger consumers increasingly seeking products that reflect their aspirations rather than just their needs.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

The cultural shift towards valuing high-quality education and content is leading to a greater willingness to pay for it, creating opportunities for creators.

LN

Leena Nair

10/25/24

@ Stanford Graduate School of Business

The luxury sector is dynamic, valued at $370 billion today, and the luxury market has tripled in the last 20 years, with Gen Z expected to make up 30% of luxury consumers by 2030.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

YZ

Young Zhao

09/21/24

@ EO

Users expressed a strong desire to pay for premium features like higher resolution and more downloads, indicating a shift from initial interest to willingness to invest in the product.

AB

Andrew Bosworth

04/24/25

@ a16z

In a world where performance matters more than brand attachment, consumers will prioritize product experience and value over brand loyalty.

KB

Kishore Biyani

10/07/23

@ Nikhil Kamath

Value-added consumption is primarily seen in a smaller segment of the population, which is crucial for brand growth.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The transition from solid to liquid products in the detergent market has been a significant trend, indicating consumer preferences are shifting towards convenience and quality.

JD

James Dyson

04/04/23

@ ainslie + ainslie Performance People

When launching a new product, it’s essential to justify a higher price point by demonstrating significant improvements in quality and sustainability.