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Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The consumption patterns of different generations are changing, with younger consumers increasingly seeking products that reflect their aspirations rather than just their needs.

Video

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

@ Nikhil Kamath

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

05/07/23

Related Takeaways

Kishore Biyani

10/07/23

@ Nikhil Kamath

The trend of premiumization is evident as consumers are willing to spend more on quality products, especially among the younger generation.

Sam Altman

03/18/17

@ Y Combinator

Trust your instincts to identify fast-growing markets by observing what you and your peers are using, as younger individuals often have better insights into emerging trends than older generations.

Scott Galloway

07/11/24

@ The Diary Of A CEO

Young people today are struggling with opportunities that my generation had, and they constantly see reminders of their perceived failures compared to others' successes.

Raj Shamani

10/07/23

@ Nikhil Kamath

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

Kishore Biyani

05/07/23

@ Nikhil Kamath

We have to think digital now, as consumers are different and the way we build brands has changed from traditional advertising to digital engagement.

Y Combinator Cast

06/09/22

@ Y Combinator

Content marketing often reflects the perspectives of older individuals who have been living in San Francisco during the pandemic, which may not resonate with recent graduates seeking new opportunities.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To build a brand, it's essential to recognize and adapt to changing consumer trends and preferences in the market.