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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The transition from solid to liquid products in the detergent market has been a significant trend, indicating consumer preferences are shifting towards convenience and quality.

Video

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

My experience in scaling a detergent brand taught me the importance of market development and product development, which can lead to significant growth in a short time.

Kishore Biyani

10/07/23

@ Nikhil Kamath

The trend of premiumization is evident as consumers are willing to spend more on quality products, especially among the younger generation.

Aadit Palicha

04/18/25

@ Y Combinator

10-minute delivery was not just about convenience; it became a necessity because of smaller household sizes and lower disposable cash, making bulk buying impractical.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The consumption patterns of different generations are changing, with younger consumers increasingly seeking products that reflect their aspirations rather than just their needs.

Brian Halligan

05/08/19

@ Y Combinator

The way people buy products is changing; they prefer a seamless customer experience without waiting for sales representatives, which is becoming crucial in both B2B and B2C markets.

Marc Andreessen

01/26/25

@ Lex Fridman

The shift in American society is leading companies to focus on running efficiently, creating great products, and satisfying customers without feeling guilty about their success.

Michael Skok

04/01/23

@ Harvard Innovation Labs

Shifts in the market can create urgency; for example, the rise of mobile technology has dramatically changed how businesses operate and engage with customers.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

Brian Chesky

12/01/15

@ Greylock

Most successful companies have more than one product; transitioning from a single product to multiple products is a significant challenge.