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Aadit Palicha

04/18/25

@ Y Combinator

10-minute delivery was not just about convenience; it became a necessity because of smaller household sizes and lower disposable cash, making bulk buying impractical.

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How Zepto Became India’s Fastest Growing Startup

@ Y Combinator

How Zepto Became India’s Fastest Growing Startup

04/18/25

Related Takeaways

Aadit Palicha

04/18/25

@ Y Combinator

The 10-minute delivery model got our foot in the door, but now customers see us as their go-to supermarket chain in India, offering a wide range of products.

Aadit Palicha

04/18/25

@ Y Combinator

The insight was to do 10-minute delivery while also building out the full stack of commerce, allowing us to run logistics and maintain better quality control.

Apoorva Mehta

06/20/14

@ Y Combinator

In 2012, while everything else was being bought online, grocery shopping remained inefficient, which motivated me to create a solution.

Tony Xu

03/26/25

@ Y Combinator

We realized that the demand for delivery services was stronger outside city centers, leading us to focus on suburban areas rather than competing in densely populated urban markets.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The transition from solid to liquid products in the detergent market has been a significant trend, indicating consumer preferences are shifting towards convenience and quality.

Aadit Palicha

04/18/25

@ Y Combinator

We faced existential crises, especially when we realized there was no retention in our early model, leading us to question if there was even a viable business model for grocery delivery.

Ooshma Garg

04/19/16

@ Y Combinator

Customers wanted the ability to order food on demand, leading us to attempt an on-demand service called Gobble Instant, which ultimately failed due to logistical issues.

Howard Schultz

06/04/24

@ Acquired

The mobile app created convenience for customers but also led to dissatisfaction as it became the primary vehicle for order confusion and delays in stores.

Reham Fagiri

12/15/18

@ Y Combinator

We conducted market research by testing Craigslist listings with delivery options, which showed a significant interest in a more convenient solution.