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Atmrix

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Atmrix

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AP

Aadit Palicha

04/18/25

@ Y Combinator

The 10-minute delivery model got our foot in the door, but now customers see us as their go-to supermarket chain in India, offering a wide range of products.

Video

YC

How Zepto Became India’s Fastest Growing Startup

@ Y Combinator

How Zepto Became India’s Fastest Growing Startup

04/18/25

Related Takeaways

AP

Aadit Palicha

04/18/25

@ Y Combinator

We realized that grocery in India can be much better than it is in general, as the market is broken across speed, quality, assortment, and price.

AP

Aadit Palicha

04/18/25

@ Y Combinator

The insight was to do 10-minute delivery while also building out the full stack of commerce, allowing us to run logistics and maintain better quality control.

AP

Aadit Palicha

04/18/25

@ Y Combinator

10-minute delivery was not just about convenience; it became a necessity because of smaller household sizes and lower disposable cash, making bulk buying impractical.

AP

Aadit Palicha

04/18/25

@ Y Combinator

We realized that we had to be at the customer's doorstep to improve retention, so we started doing initial deliveries ourselves to understand the customer experience better.

TX

Tony Xu

12/10/20

@ Y Combinator

Our logistics model has successfully completed over 500 deliveries with an average delivery time of 44 minutes, which is better than our peers.

AM

Apoorva Mehta

06/20/14

@ Y Combinator

Using unscalable techniques, we successfully added stores like Whole Foods and Costco, leading to rapid growth and customer satisfaction.

TX

Tony Xu

12/10/20

@ Y Combinator

Our growth demonstrates that we've figured out how to make consumer deliveries work, and our driver network and logistics software allow us to expand beyond food delivery.

DM

Doug McMillon

04/24/25

@ Stanford Graduate School of Business

I'm excited about saving customers more time, like with our home delivery service that brings groceries directly into their kitchens or garages.

AP

Aadit Palicha

04/18/25

@ Y Combinator

We're focused on innovating in Indian consumer internet by deepening our product market fit rather than diversifying into multiple verticals.