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Atmrix

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Atmrix

About

AM

Apoorva Mehta

06/20/14

@ Y Combinator

Using unscalable techniques, we successfully added stores like Whole Foods and Costco, leading to rapid growth and customer satisfaction.

Video

YC

Apoorva Mehta at Startup School NY 2014

@ Y Combinator

06/20/14

Related Takeaways

AM

Apoorva Mehta

06/20/14

@ Y Combinator

As Instacart grew, we faced the challenge of making operations scalable while managing diverse customer orders and crowdsourced shoppers.

AM

Apoorva Mehta

06/20/14

@ Y Combinator

We are solving a complex problem of creating an Amazon-like experience without warehouses or inventory, as retailers come online for the first time.

HS

Howard Schultz

06/04/24

@ Acquired

The introduction of Starbucks in grocery stores was a key strategy to capture additional revenue and build brand awareness beyond our coffee shops.

M

MrBeast

01/12/23

@ Lex Fridman

If we can keep growing Feastables and expand internationally, one day we could be in 100,000 retail locations, which would be a huge success.

ZP

Zach Perret

05/27/25

@ Acquired

Despite the challenges, we maintained a focus on growth and innovation, leveraging our data to adapt to changing market conditions and consumer behaviors.

WV

Werner Vogels

11/12/18

@ Y Combinator

When I joined Amazon, I wanted to bring more academic rigor to scaling, as we needed to revisit our processes and technologies to handle significant growth.

AL

Alfred Lin

07/31/14

@ Y Combinator

Many e-commerce companies raised large sums but failed due to poor customer acquisition strategies, which we aimed to avoid by focusing on profitability.

JL

Jeff Lawson

05/24/25

@ a16z speedrun

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

HM

Hiroshi Mikitani

10/25/13

@ Y Combinator

Our growth strategy includes organic growth and acquisitions; we built a strong brand through sports sponsorships and created a robust loyalty program to cross-sell our services.