Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

The most successful way to implement growth strategies is through a bottoms-up and organic approach, often starting with small teams that optimize specific parts of the product.

Our strategy includes ensuring the current core products are refined while also identifying easy ways to monetize our services at scale.

Our growth strategy involved continuous improvement and innovation, leading to a product that allows users to experiment with changes to their websites to improve conversion rates.

Paid growth involves spending money to acquire users. It's important to ensure that the lifetime value of a customer exceeds the cost of acquiring them, or else the growth strategy may not be sustainable.

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

Audience expansion is key to success in consumer startups; we layer our core audiences as we grow.

As a startup grows, the focus shifts from just acquiring users to ensuring sustainable growth and revenue. We learned the hard way that even if users love our product, we must also pay attention to our overall growth metrics to avoid becoming a beloved startup that fails due to lack of financial viability.

The best consumer companies often have a growth split of over 80% organic to 20% paid. Relying too heavily on paid growth can lead to increased costs and reduced profitability as competition for ad space intensifies.