Building an audience before launching a product is crucial; it ensures that there are people ready to engage and provide feedback from the start.

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

Understanding our terminal audiences helps us define the initial set of users we can efficiently win over with new products.

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

As a startup grows, the focus shifts from just acquiring users to ensuring sustainable growth and revenue. We learned the hard way that even if users love our product, we must also pay attention to our overall growth metrics to avoid becoming a beloved startup that fails due to lack of financial viability.

It's easier for startups to begin with a product that a small number of users love and then expand from there, rather than trying to please a large audience from the start.

While revenue is often the best primary metric, some startups may focus on active users, especially if building a large audience is a prerequisite for monetization.

Starting with a deep but narrow appeal allows for easier expansion than beginning with a broad approach and trying to convert people into fans.